Funyuns and Mountain Dew

It's the final day for direct mail in the 48th District primary, and we get the first signs of life out of Jim Gilchrist:


Nice work. He comes right out and puts the focus on his issue (literally - your eyes can't help but go right to the yellow sign). I've been quite impressed with his team's design work all along - he has easily the most visually pleasing and iconic logo in the campaign, which works very well on yard signs, stickers and such. The inside of the mailer is a little cluttered and provides several news clippings which have no relevance to his campaign (Mr. Gilchrist has been in the news plenty in the past year - he couldn't have used any of those?), but other than that, it's a nice piece of work.

Still not going to vote for him, though...

As for the David Crouch mailer that arived on the same day: I don't vote for people who use clip art.

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